If you have a product or service to offer that helps in any way, including by keeping businesses operating and people gainfully employed, stick to good marketing copywriting principles — with an added dash of sense and sensibility.
In a previous blog, Tips for Eliminating Tedious, Mundane Tasks in Adobe Acrobat, I talked about how you can convert a […]
This is the third installment in the Public Relations Primer series. Read Part 1, How to Write a Darn Good Press […]
This is the second in the multi-part Public Relations Primer series. Read Part 1, How to Write a Darn Good Press […]
If you work in marketing communications for a small to medium-sized organization, chances are good that you don’t have a […]
If you’ve ever seen the opening to the History Channel’s reality show, Pawn Stars, you know what Rick Harrison says is […]
As a career marketer, I love when everyday life surprises me with little Marketing 101 lessons that reinforce the basics. […]
It’s always been a fairly common practice for smaller distributors or resellers to use the manufacturers’ product descriptions in their […]
I received my university education in journalism, public relations, and English during Ronald Reagan’s first term as President, so it’s […]
Back in December, in High School English vs. Marketing Copy that Sells (Part 2), I touched briefly on the importance of using […]
Recent Comments