When posed with the question, “How has the COVID-19 pandemic changed marketing copywriting?” my initial reaction was, “Not a whole heck of a lot —
In a previous blog, Tips for Eliminating Tedious, Mundane Tasks in Adobe Acrobat, I talked about how you can convert a scanned page from an image
This is the third installment in the Public Relations Primer series. Read Part 1, How to Write a Darn Good Press Release, and Part 2, Writing Your
This is the second in the multi-part Public Relations Primer series. Read Part 1, How to Write a Darn Good Press Release. Whether you spell it
If you work in marketing communications for a small to medium-sized organization, chances are good that you don’t have a dedicated public relations department. That
As a career marketer, I love when everyday life surprises me with little Marketing 101 lessons that reinforce the basics. Such an occasion arose last
It’s always been a fairly common practice for smaller distributors or resellers to use the manufacturers’ product descriptions in their marketing literature. A larger distributor
I received my university education in journalism, public relations, and English during Ronald Reagan’s first term as President, so it’s safe to say that everything relating to
Back in December, in High School English vs. Marketing Copy that Sells (Part 2), I touched briefly on the importance of using “you” when communicating the benefits
As a marketing communications professional, you need to focus on being strategic and creative, not waste half your day on mindless tasks that don’t advance
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