Navigate your business during tough economic times. Paul Brierly, President and CEO of JP Enterprises discusses leading a business in an economic downturn.

With an ever-growing ecommerce industry resulting in marketing tactics focusing on the digital realm, some may wonder how pertinent the […]

There’s really no good reason to not use Instagram, considering it has 800 million active monthly users, (TechCrunch). It’s the […]

Twitter is important for your social marketing strategy for many reasons, the most obvious being that, According to Twitter’s Q3 [...]

Social media is an important factor in the overall media mix. Used properly, it can promote products, enhance SEO efforts […]

So, what is GDPR? If I don’t have a British accent I don’t have to worry about it, right? WRONG! […]

My website content is not working  Occasionally a client comes to JP Enterprises Unlimited lamenting about the wretched state of […]

One of the first questions clients ask when they hand us a new catalog assignment is: How many pages will […]

Today’s marketing executives face more challenges than ever before. Staffs are smaller. So are budgets. A digital marketing strategy is […]

In this final installment of Developing Writers, we discuss the three learning curves that challenge most new ecommerce content developers. […]

In my previous blog I wrote about onboarding new writers. Today we move the discussion to a future state immediately […]

So after an exhaustive two-month search you’ve filled your staff vacancy. Your new writer stands before you, wide-eyed and ready […]

Did you know that, according to Copyblogger, 80% of people will read your web headlines, but only 20% of those people […]

Today, more than ever, our society can be plugged in and connected with others in milliseconds. No matter our location […]

E-Commerce content managers understand that managing a CMS is like herding cats. Intake channels, access points and your own team […]

Writing E-commerce content differs from traditional marketing copywriting in one important way. When writing a product description for the web, […]

JP Enterprises’ Chelsea Roeser interviews Jason Ellwanger, Video Production Designer at JPE, about the art of videography. Q: What do […]

One of the core skills for an ecommerce content developer is understanding how to (1) describe an individual product in […]

February marks Black History Month as well as the start of baseball spring training. Let’s mark these occasions with a […]

Previously we discussed planning and data modeling for a content migration system (CMS). In this final segment we cover what […]

Previously we covered planning for a content migration. Today we’ll examine the elements of a Data Model. Your Data Model […]

So your company finally made the big investment to install a content management system (CMS) for the first time. Smart […]

E-marketers and web managers: When was the last time you did a content audit of your website? Unless you recently […]

If you manage an ecommerce website, when was the last time you reviewed your web pages from top to bottom? […]

Good Enough is the new Perfect. – Anonymous. The question has confounded content developers since the first prehistoric writer scrawled a […]

So many TV game shows follow a familiar script: Contestant vs. Clock. Whether on the collaborative Family Feud, the puzzle-solvers’ […]

Today, more and more companies invest in a content management system (CMS), and for good reason. In a world of […]

For want of a nail, the shoe was lost. – Anonymous. The proverb above, borrowed from an ancient poem, is a cautionary […]

When it comes to printing your catalog, there are several different printing methods from which to choose. In order to […]

In a previous blog, Tips for Eliminating Tedious, Mundane Tasks in Adobe Acrobat, I talked about how you can convert a […]

Can you believe it’s 2015 already?! As a marketer, you will need to be ahead of the curve. In addition […]

This is the third installment in the Public Relations Primer series. Read Part 1, How to Write a Darn Good Press […]

Graphic designers are known for their attention to detail. They are trained to look for the “little things” that the […]

This is the second in the multi-part Public Relations Primer series. Read Part 1, How to Write a Darn Good Press […]

Every company wants to drive more traffic to their website — because increased traffic means greater opportunity to generate leads […]

If you work in marketing communications for a small to medium-sized organization, chances are good that you don’t have a […]

Print management is one of the many services we offer at JP Enterprises. We can’t stress enough how important it […]

If you’ve ever seen the opening to the History Channel’s reality show, Pawn Stars, you know what Rick Harrison says is […]

Years ago, the rule of thumb for designing emails was to have the main content — especially the CTA — […]

This is Part 3 of a three-part series dedicated to product catalog design. Read Part 1: Layout and Functionality Read Part 2: […]

Everyone wants to rank on Google, and many people will do anything to get there… as long as they can […]

We receive this question quite often: How long should my marketing email be? It is understandable. In high school and […]

Do you have the need to send the same e-mail over and over? Microsoft Outlook has a convenient file format […]

As a career marketer, I love when everyday life surprises me with little Marketing 101 lessons that reinforce the basics. […]

It’s always been a fairly common practice for smaller distributors or resellers to use the manufacturers’ product descriptions in their […]

This is part 2 of a 3-part series dedicated to the design of a product catalog. Read Part 1: Layout and […]

If you haven’t sent out one marketing e-mail, starting with an e-mail newsletter might be a stress-free way to ease […]

I received my university education in journalism, public relations, and English during Ronald Reagan’s first term as President, so it’s […]

When I was hired to take care of the SEO and social media for JP Enterprises, the company was planning […]

E-mail marketing can deliver a great return on your marketing investment. To ensure that you achieve the highest results, include […]

When it comes to web development, acronyms abound. I want to delve into is the 12 most significant web development […]

Back in December, in High School English vs. Marketing Copy that Sells (Part 2), I touched briefly on the importance of using […]

1. Best ROI for any Marketing Channel Research has shown e-mail marketing is the leader when comparing the Return-On-Investment (ROI) for other […]

As a marketing communications professional, you need to focus on being strategic and creative, not waste half your day on […]

Layout and Functionality By: Mitch Rhine This is part 1 of a 3-part series dedicated to the design of a […]

In a previous blog post, I listed five reasons why you shouldn’t discount the benefits of email marketing as a part […]

After working with people for any number of years, you think you know them. Then you interview them about their […]