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Are Print Catalogs Still Relevant in Today’s Marketplace?
With an ever-growing ecommerce industry resulting in marketing tactics focusing on the digital realm, some may wonder how pertinent the […]
Best Practices Social Media – Part Three How to Make Instagram Your New Marketing Best Friend
There’s really no good reason to not use Instagram, considering it has 800 million active monthly users, (TechCrunch). It’s the […]
Best Practices for Social Media Part Two: Twitter
Twitter is important for your social marketing strategy for many reasons, the most obvious being that, According to Twitter’s Q3 [...]
Best Practices for Social Media Part One: Facebook
Social media is an important factor in the overall media mix. Used properly, it can promote products, enhance SEO efforts […]
How Does GDPR Affect American Companies?
So, what is GDPR? If I don’t have a British accent I don’t have to worry about it, right? WRONG! […]
Is There Something More Than a Little Wrong With Your Website Content?
My website content is not working Occasionally a client comes to JP Enterprises Unlimited lamenting about the wretched state of […]
How Do You Estimate the Length of a Catalog?
One of the first questions clients ask when they hand us a new catalog assignment is: How many pages will […]
Six Points to Consider When Hiring an Agency
Today’s marketing executives face more challenges than ever before. Staffs are smaller. So are budgets. A digital marketing strategy is […]
Developing Writers, Part 3 of 3: Learning Curves
In this final installment of Developing Writers, we discuss the three learning curves that challenge most new ecommerce content developers. […]
Developing Writers: Part 2 of 3: The Joy of Mentoring
In my previous blog I wrote about onboarding new writers. Today we move the discussion to a future state immediately […]
Developing Writers, Part 1 of 3: On-Boarding Tips
So after an exhaustive two-month search you’ve filled your staff vacancy. Your new writer stands before you, wide-eyed and ready […]
Writing Online for the Modern Web Reader
Did you know that, according to Copyblogger, 80% of people will read your web headlines, but only 20% of those people […]
How to Build Relationships With Your Customers
Today, more than ever, our society can be plugged in and connected with others in milliseconds. No matter our location […]
4 Hacks for Good E-Commerce Content Governance
E-Commerce content managers understand that managing a CMS is like herding cats. Intake channels, access points and your own team […]
Content 102: How to Think Like an E-Commerce Writer
Writing E-commerce content differs from traditional marketing copywriting in one important way. When writing a product description for the web, […]
JP Enterprises Creative People: Video Production
JP Enterprises’ Chelsea Roeser interviews Jason Ellwanger, Video Production Designer at JPE, about the art of videography. Q: What do […]
Content 101: What Is a Differentiator?
One of the core skills for an ecommerce content developer is understanding how to (1) describe an individual product in […]
Black History Month: Blacks in Baseball
February marks Black History Month as well as the start of baseball spring training. Let’s mark these occasions with a […]
Data Migration: Content Perspectives Part 3 of 3: From One CMS to Another
Previously we discussed planning and data modeling for a content migration system (CMS). In this final segment we cover what […]
CONTENT MANAGER’S GUIDE TO CMS MIGRATIONS PART 2 OF 3: THE DATA MODEL
Previously we covered planning for a content migration. Today we’ll examine the elements of a Data Model. Your Data Model […]
Content Manager’s Guide to CMS Migrations – Part 1 of 3: Your First CMS
So your company finally made the big investment to install a content management system (CMS) for the first time. Smart […]
Four-Step Recipe for a Content Audit
E-marketers and web managers: When was the last time you did a content audit of your website? Unless you recently […]
5 Reasons to Clean Up Your Web Content
If you manage an ecommerce website, when was the last time you reviewed your web pages from top to bottom? […]
Content Development: Balancing Quality vs. Quantity
Good Enough is the new Perfect. – Anonymous. The question has confounded content developers since the first prehistoric writer scrawled a […]
The Art of Critical Decision-Making: Six Things We Can Learn From Food Network’s Chopped
So many TV game shows follow a familiar script: Contestant vs. Clock. Whether on the collaborative Family Feud, the puzzle-solvers’ […]
Choosing a Content Services Partner
Today, more and more companies invest in a content management system (CMS), and for good reason. In a world of […]
Errata and the Hidden Value of Attention to Detail
For want of a nail, the shoe was lost. – Anonymous. The proverb above, borrowed from an ancient poem, is a cautionary […]
Catalog Printing Methods
When it comes to printing your catalog, there are several different printing methods from which to choose. In order to […]
Help! Acrobat Text Recognition Won’t Work on My PDF
In a previous blog, Tips for Eliminating Tedious, Mundane Tasks in Adobe Acrobat, I talked about how you can convert a […]
How to Improve Your Email List in 2015
Can you believe it’s 2015 already?! As a marketer, you will need to be ahead of the curve. In addition […]
Public Relations Primer Part 3: Using Quotes to Spice Up Your Press Release
This is the third installment in the Public Relations Primer series. Read Part 1, How to Write a Darn Good Press […]
A GRAPHIC DESIGNER’S EYE FOR DETAIL—5 THINGS NOT TO OVERLOOK
Graphic designers are known for their attention to detail. They are trained to look for the “little things” that the […]
PUBLIC RELATIONS PRIMER PART 2: WRITING YOUR PRESS RELEASE LEAD
This is the second in the multi-part Public Relations Primer series. Read Part 1, How to Write a Darn Good Press […]
16 Ways to Increase Traffic to Your Website
Every company wants to drive more traffic to their website — because increased traffic means greater opportunity to generate leads […]
Public Relations Primer Part 1: How to Write a Darn Good Press Release
If you work in marketing communications for a small to medium-sized organization, chances are good that you don’t have a […]
How to Prepare Print-Ready Files: A Checklist
Print management is one of the many services we offer at JP Enterprises. We can’t stress enough how important it […]
Everything You Ever Wanted to Know About Using Webinars for Marketing
If you’ve ever seen the opening to the History Channel’s reality show, Pawn Stars, you know what Rick Harrison says is […]
Why “Above the Fold” Doesn’t Matter Anymore
Years ago, the rule of thumb for designing emails was to have the main content — especially the CTA — […]
How to Design a Product Catalog Part 3
This is Part 3 of a three-part series dedicated to product catalog design. Read Part 1: Layout and Functionality Read Part 2: […]
How Non-Seos Can Avoid Getting a Google Penalty
Everyone wants to rank on Google, and many people will do anything to get there… as long as they can […]
How Long Should My Marketing Email Be?
We receive this question quite often: How long should my marketing email be? It is understandable. In high school and […]
The Rewards and Risks of Using Outlook File Templates (.oft)
Do you have the need to send the same e-mail over and over? Microsoft Outlook has a convenient file format […]
Word-of-Mouth Marketing and Social Media
As a career marketer, I love when everyday life surprises me with little Marketing 101 lessons that reinforce the basics. […]
Shake It Up: SEO Copywriting Tips for Eliminating Duplicate Content
It’s always been a fairly common practice for smaller distributors or resellers to use the manufacturers’ product descriptions in their […]
How to Design a Product Catalog Part 2
This is part 2 of a 3-part series dedicated to the design of a product catalog. Read Part 1: Layout and […]
A Beginners Guide to Starting an E-Newsletter
If you haven’t sent out one marketing e-mail, starting with an e-mail newsletter might be a stress-free way to ease […]
Old Dogs, New Tricks, and SEO
I received my university education in journalism, public relations, and English during Ronald Reagan’s first term as President, so it’s […]
Boost Your Site Traffic With a Content and Social Media Strategy
When I was hired to take care of the SEO and social media for JP Enterprises, the company was planning […]
10 Common E-Mail Marketing Mistakes and How to Avoid Them
E-mail marketing can deliver a great return on your marketing investment. To ensure that you achieve the highest results, include […]
12 Significant Web Development Acronyms and What They Mean
When it comes to web development, acronyms abound. I want to delve into is the 12 most significant web development […]
The Power of “You” in B2B Marketing Copy
Back in December, in High School English vs. Marketing Copy that Sells (Part 2), I touched briefly on the importance of using […]
5 Reasons You Shouldn’t Ignore E-Mail Marketing
1. Best ROI for any Marketing Channel Research has shown e-mail marketing is the leader when comparing the Return-On-Investment (ROI) for other […]
Tips for Eliminating Tedious, Mundane Tasks in Adobe Acrobat
As a marketing communications professional, you need to focus on being strategic and creative, not waste half your day on […]
How to Design a Product Catalog Part 1
Layout and Functionality By: Mitch Rhine This is part 1 of a 3-part series dedicated to the design of a […]
5 More Reasons to Use Email Marketing
In a previous blog post, I listed five reasons why you shouldn’t discount the benefits of email marketing as a part […]
An Interview With JP Enterprises Creative: Mitch Rhine
After working with people for any number of years, you think you know them. Then you interview them about their […]