I have been able to tap into my experience to help develop illio, a ground-breaking new JP Enterprises’ custom-built workflow management marketing platform.

Design the website with end-users in mind. Understanding their demographics helps in choosing design elements that give the target market a positive experience. This rewarding experience will yield more traffic and better search engine page results.

Each day more and more companies struggle with the decision of building their own website using either one of these free or low-cost templates or hiring an agency to develop their site. Here’s 5 reasons why it might not be such a good idea to do it yourself.

If you have a product or service to offer that helps in any way, including by keeping businesses operating and people gainfully employed, stick to good marketing copywriting principles — with an added dash of sense and sensibility.

You now have a website strategy, your web copy is well written with keywords throughout, and the site map and […]

There’s a number of options to help you in finding new descriptive words and phrases. This includes a few free options. One that I like is … Read more

SEO is not chasing some elusive algorithm but is a set of good business rules because isn’t an algorithm just a set of rules to be followed while solving a problem or answering a question?

Prior to COVID-19, research had noted a resurgence in catalogs as a marketing tool. Once written off as expensive dinosaurs unsuited for a mobile age, catalogs demonstrated an uncanny survival instinct. Some analysts believe that customers see a catalog as a welcome change of pace from today’s barrage of email and text marketing.

Navigate your business during tough economic times. Paul Brierly, President and CEO of JP Enterprises discusses leading a business in an economic downturn.

With an ever-growing ecommerce industry resulting in marketing tactics focusing on the digital realm, some may wonder how pertinent the […]

There’s really no good reason to not use Instagram, considering it has 800 million active monthly users, (TechCrunch). It’s the […]

Twitter is important for your social marketing strategy for many reasons, the most obvious being that, According to Twitter’s Q3 [...]

Social media is an important factor in the overall media mix. Used properly, it can promote products, enhance SEO efforts […]

So, what is GDPR? If I don’t have a British accent I don’t have to worry about it, right? WRONG! […]

My website content is not working  Occasionally a client comes to JP Enterprises Unlimited lamenting about the wretched state of […]

One of the first questions clients ask when they hand us a new catalog assignment is: How many pages will […]

Today’s marketing executives face more challenges than ever before. Staffs are smaller. So are budgets. A digital marketing strategy is […]

In this final installment of Developing Writers, we discuss the three learning curves that challenge most new ecommerce content developers. […]

In my previous blog I wrote about onboarding new writers. Today we move the discussion to a future state immediately […]

So after an exhaustive two-month search you’ve filled your staff vacancy. Your new writer stands before you, wide-eyed and ready […]

Did you know that, according to Copyblogger, 80% of people will read your web headlines, but only 20% of those people […]

Today, more than ever, our society can be plugged in and connected with others in milliseconds. No matter our location […]

E-Commerce content managers understand that managing a CMS is like herding cats. Intake channels, access points and your own team […]

Writing E-commerce content differs from traditional marketing copywriting in one important way. When writing a product description for the web, […]

JP Enterprises’ Chelsea Roeser interviews Jason Ellwanger, Video Production Designer at JPE, about the art of videography. Q: What do […]

One of the core skills for an ecommerce content developer is understanding how to (1) describe an individual product in […]

February marks Black History Month as well as the start of baseball spring training. Let’s mark these occasions with a […]

Previously we discussed planning and data modeling for a content migration system (CMS). In this final segment we cover what […]

Previously we covered planning for a content migration. Today we’ll examine the elements of a Data Model. Your Data Model […]

So your company finally made the big investment to install a content management system (CMS) for the first time. Smart […]

E-marketers and web managers: When was the last time you did a content audit of your website? Unless you recently […]

If you manage an ecommerce website, when was the last time you reviewed your web pages from top to bottom? […]

Good Enough is the new Perfect. – Anonymous. The question has confounded content developers since the first prehistoric writer scrawled a […]

So many TV game shows follow a familiar script: Contestant vs. Clock. Whether on the collaborative Family Feud, the puzzle-solvers’ […]

Today, more and more companies invest in a content management system (CMS), and for good reason. In a world of […]

For want of a nail, the shoe was lost. – Anonymous. The proverb above, borrowed from an ancient poem, is a cautionary […]

When it comes to printing your catalog, there are several different printing methods from which to choose. In order to […]

In a previous blog, Tips for Eliminating Tedious, Mundane Tasks in Adobe Acrobat, I talked about how you can convert a […]

Can you believe it’s 2015 already?! As a marketer, you will need to be ahead of the curve. In addition […]

This is the third installment in the Public Relations Primer series. Read Part 1, How to Write a Darn Good Press […]

Graphic designers are known for their attention to detail. They are trained to look for the “little things” that the […]

This is the second in the multi-part Public Relations Primer series. Read Part 1, How to Write a Darn Good Press […]

Every company wants to drive more traffic to their website — because increased traffic means greater opportunity to generate leads […]

If you work in marketing communications for a small to medium-sized organization, chances are good that you don’t have a […]

Print management is one of the many services we offer at JP Enterprises. We can’t stress enough how important it […]

If you’ve ever seen the opening to the History Channel’s reality show, Pawn Stars, you know what Rick Harrison says is […]

Years ago, the rule of thumb for designing emails was to have the main content — especially the CTA — […]

This is Part 3 of a three-part series dedicated to product catalog design. Read Part 1: Layout and Functionality Read Part 2: […]

Everyone wants to rank on Google, and many people will do anything to get there… as long as they can […]

We receive this question quite often: How long should my marketing email be? It is understandable. In high school and […]

Do you have the need to send the same e-mail over and over? Microsoft Outlook has a convenient file format […]

As a career marketer, I love when everyday life surprises me with little Marketing 101 lessons that reinforce the basics. […]

It’s always been a fairly common practice for smaller distributors or resellers to use the manufacturers’ product descriptions in their […]

This is part 2 of a 3-part series dedicated to the design of a product catalog. Read Part 1: Layout and […]

If you haven’t sent out one marketing e-mail, starting with an e-mail newsletter might be a stress-free way to ease […]

I received my university education in journalism, public relations, and English during Ronald Reagan’s first term as President, so it’s […]

When I was hired to take care of the SEO and social media for JP Enterprises, the company was planning […]

E-mail marketing can deliver a great return on your marketing investment. To ensure that you achieve the highest results, include […]

When it comes to web development, acronyms abound. I want to delve into is the 12 most significant web development […]

Back in December, in High School English vs. Marketing Copy that Sells (Part 2), I touched briefly on the importance of using […]

1. Best ROI for any Marketing Channel Research has shown e-mail marketing is the leader when comparing the Return-On-Investment (ROI) for other […]

As a marketing communications professional, you need to focus on being strategic and creative, not waste half your day on […]

Layout and Functionality By: Mitch Rhine This is part 1 of a 3-part series dedicated to the design of a […]

In a previous blog post, I listed five reasons why you shouldn’t discount the benefits of email marketing as a part […]

After working with people for any number of years, you think you know them. Then you interview them about their […]