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With an ever-growing ecommerce industry resulting in marketing tactics focusing on the digital realm, some may wonder how pertinent the […]

One of the first questions clients ask when they hand us a new catalog assignment is: How many pages will […]

In this final installment of Developing Writers, we discuss the three learning curves that challenge most new ecommerce content developers. […]

In my previous blog I wrote about onboarding new writers. Today we move the discussion to a future state immediately […]

So after an exhaustive two-month search you’ve filled your staff vacancy. Your new writer stands before you, wide-eyed and ready […]

E-Commerce content managers understand that managing a CMS is like herding cats. Intake channels, access points and your own team […]

One of the core skills for an ecommerce content developer is understanding how to (1) describe an individual product in […]

Previously we discussed planning and data modeling for a content migration system (CMS). In this final segment we cover what […]

Previously we covered planning for a content migration. Today we’ll examine the elements of a Data Model. Your Data Model […]

So your company finally made the big investment to install a content management system (CMS) for the first time. Smart […]