Category: Catalog

Prior to COVID-19, research had noted a resurgence in catalogs as a marketing tool. Once written off as expensive dinosaurs unsuited for a mobile age, catalogs demonstrated an uncanny survival instinct. Some analysts believe that customers see a catalog as a welcome change of pace from today’s barrage of email and text marketing.

With an ever-growing ecommerce industry resulting in marketing tactics focusing on the digital realm, some may wonder how pertinent the print catalog remains. In order

One of the first questions clients ask when they hand us a new catalog assignment is: How many pages will my catalog be? The answer

In this final installment of Developing Writers, we discuss the three learning curves that challenge most new ecommerce content developers. To be a productive member

In my previous blog I wrote about onboarding new writers. Today we move the discussion to a future state immediately after the orientation and training

So after an exhaustive two-month search you’ve filled your staff vacancy. Your new writer stands before you, wide-eyed and ready to get to work.  So,

E-Commerce content managers understand that managing a CMS is like herding cats. Intake channels, access points and your own team of writers must be regulated

One of the core skills for an ecommerce content developer is understanding how to (1) describe an individual product in a simple string of descriptive

Previously we discussed planning and data modeling for a content migration system (CMS). In this final segment we cover what a content manager can expect