More businesses are looking past international borders to reach new customers. Research shows that the best way to establish a foothold in a new country is to meet customers on their terms.
Prior to COVID-19, research had noted a resurgence in catalogs as a marketing tool. Once written off as expensive dinosaurs unsuited for a mobile age, catalogs demonstrated an uncanny survival instinct. Some analysts believe that customers see a catalog as a welcome change of pace from today’s barrage of email and text marketing.
With an ever-growing ecommerce industry resulting in marketing tactics focusing on the digital realm, some may wonder how pertinent the […]
One of the first questions clients ask when they hand us a new catalog assignment is: How many pages will […]
In this final installment of Developing Writers, we discuss the three learning curves that challenge most new ecommerce content developers. […]
In my previous blog I wrote about onboarding new writers. Today we move the discussion to a future state immediately […]
So after an exhaustive two-month search you’ve filled your staff vacancy. Your new writer stands before you, wide-eyed and ready […]
E-Commerce content managers understand that managing a CMS is like herding cats. Intake channels, access points and your own team […]
One of the core skills for an ecommerce content developer is understanding how to (1) describe an individual product in […]
Previously we discussed planning and data modeling for a content migration system (CMS). In this final segment we cover what […]
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