If you have a product or service to offer that helps in any way, including by keeping businesses operating and people gainfully employed, stick to good marketing copywriting principles — with an added dash of sense and sensibility.
My website content is not working Occasionally a client comes to JP Enterprises Unlimited lamenting about the wretched state of […]
Today, more than ever, our society can be plugged in and connected with others in milliseconds. No matter our location […]
February marks Black History Month as well as the start of baseball spring training. Let’s mark these occasions with a […]
For want of a nail, the shoe was lost. – Anonymous. The proverb above, borrowed from an ancient poem, is a cautionary […]
Graphic designers are known for their attention to detail. They are trained to look for the “little things” that the […]
It’s always been a fairly common practice for smaller distributors or resellers to use the manufacturers’ product descriptions in their […]
Back in December, in High School English vs. Marketing Copy that Sells (Part 2), I touched briefly on the importance of using […]
After working with people for any number of years, you think you know them. Then you interview them about their […]
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