ABB Installation Products Inc

Superstrut® Concrete Insert 3D Animation

ABB Installation Products redesigned its Superstrut concrete insert to eliminate expanded polystyrene fill for improved ease of use and environmental friendliness. Because the actual application of concrete strut inserts is difficult to set up, photograph and film, the client felt this product was an ideal candidate for a 3D animated video to showcase its use. JP Enterprises created the entire scene in 3D based on the client’s description of the type of building in which the product would be used and the steps involved in installing it.