WESCO has been a leader in the data communications, security and infrastructure industries for decades. Colocation is a growing industry and one that the WESCO Datacom and Security division wanted to grow. WESCO provides the products and services necessary to operate colocation facilities more efficiently and cost-effectively but communicating that message to high value clients can be difficult. The JP Enterprise’s creative team opted to produce an attention-grabbing video packed with information embedded in the actual direct mailer. This gave the client easy to access and understand information in an innovative memorable format.